Hashtags Matter: Our Guide to Mastering Them

Here's a familiar situation: you leave your house using a fully charged smartphone just to realize it is at 37% from the time you get to your destination. What is draining its battery lifetime?

Apps. Specifically social media apps.


The average person spends around 4 hours on their smartphones a day. Over 80% of the time is spent on apps independently and 50% of the time spent on those programs fall under the social networking class.

Instagram is among the most downloaded societal media programs with approximately 700 million active users yearly. With this quick hashtag guide, you'll have the potential to attract your small business to the screens of the 700 million people around the world!

Here's a quick summary of what we shall cover in this guide. Feel free to skip!

How to Use Instagram Hashtags -- The Basics:


Take advantage of your hashtag as a portion of your post caption or as a remark.


Instagram enables a max of 30 hashtags each post.


Censored/banned hashtags -- There are certain hashtags that fall along the lightly censored to fully banned spectrum. By using one, your business could be damage! While there is no official record published by Instagram, make certain to google or check yourself to see if posts appear under the hashtag that you want to use.


Displaying any behaviour that is inappropriate on the stage or spamming hashtags can get you blocked by accounts that don't already follow you, rendering your hashtags useless so be cautious!


Different Types of Instagram Hashtags:


Popular: #instagood (608M), #photooftheday (433M), #followme (331M) The very well-known hashtags collect posts ranging from the 100 to 500 million. They will get you the advantage you're searching for but likely not the sustainable involvement. Your article might get lost under that label in the abyss of a 100 million additional content. Follow the "large 3" rule and select three popular hashtags to boost the initial rate of engagement for your post.


Categorical: #photography (131M), #travel (197M), #nature (245M) One of the key purposes of hashtags would be to organize posts into categories that are easy for people to discover. By searching to follow, New users may venture out.


By using these types of tags, individuals who share common interests, with your own business will be connected; it is a way to locate your targeted audience. Bringing niche followers will, in turn, attract real follower engagement that could spread your company past the community.


Branded: #justdoit (Nike 11M), #shareacoke (Coca-Cola 663K), #mycalvins (503K) Do you have a brand slogan? Even using your business name for a hashtag and inviting your audience to use it will not only make a new community of your own but will also spark UGC (free advertising!) Keeping your audience participated will keep them committed to encourage your brand long-term.


Instagram Metrics to Measure:


Don't forget to track your progress! There are many free services like SumAll, that may do All of the hard work for you but here are a few suggested points to measure:

Number of enjoys, comments, and conserves (or typical amount)


Impressions -- number of perspectives on a post that is branded


Reach -- quantity of visitors on a post that is branded


Number of followers lost or gained


Rate of engagement


Although there are lots of factors that lead to the achievement of your Instagram webpage, these simple tips will give you the boost you will need to get ahead of the game!