Instagram Mastery is Practiced Daily

 The crowd just does what it does.  You're here because your deliberate and action oriented.  Let's put that pen to (digital) paper.

The crowd just does what it does.  You're here because your deliberate and action oriented.  Let's put that pen to (digital) paper.

 
 

BUILD THOSE STRONG HABITS TODAY…

The following practices are surefire habits that will culminate with your mastery of of Instagram.  I, myself, ignored these simple best-practices back when I started my first startup venture in 2013, but quickly wised up when I saw the likes and followers flow in.

Instagram is the bleeding edge in connecting the visual with the social.  In order to win at it, you need to be, you guessed it!, visual and social.  The following action items will help you be better and more organized at both.  

Cheers!

Arvind Murthy

Founder & Chief Strategist

 

 
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ASAP

Start with your profile bio.  Does it represent who you want to present yourself and your real estate persona as?  Does the profile picture show your pearly whites?  Use the bio text to convey a few words that complete you as a person, i.e., Southern California Real Estate Specialist, Brother, Dog Dad, and Beard Enthusiast.

Make sure you provide a link to your site.  Also make sure your site has your contact info (cell, email) and is shortened with a link shorter (see below)

Important: Go to Settings > Change to Business Profile

Great Exercise: 

  • Describe your personal brand in 3-5 words
  • Remove any photos that don't fit this description
  • Nail down your 'look' for your content (we'll work with you on this!)

Daily

  • Check your account for any new followers or mentions
  • Interact with said new followers or mentions (send over a couple likes!)
  • Take a look at the trending section to see what's going on in the wider world of Insta
  • Like and comment on 20-25 pictures
  • Watch 2 minutes of Instagram stories - take notes

Weekly

  • Repost one local photo (think schools, cafes, parks).  You want to demonstrate your local expertise
  • Review your metrics to identify best performing content
  • Plan content for the following week
  • Post at least 3 videos/images to stores

Quarterly

  • Review your past goals and KPIs
  • Change out your bio links (if appropriate)
  • Change your profile picture
  • Schedule a client catchup call with our team :)