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Opportunity Marketing strategy 9 min read

Momentum Mechanics

A fictional launch debrief that doubles as your MDX starter template.

February 1, 2024 Marketing strategy Campground Dispatch

SWOT context

Creative pivots that recharge attention on the feed.

Tighter packaging + better discovery surfaces = momentum.

Momentum Mechanics

Key stats from research

Engagement avg

0.45%

H1 2025 baseline for IG posts (down 24% YoY).

Carousel win rate

0.55%

Still the highest performing format we track.

Audit time

90s

Campground audit queue returns results in under 2 minutes.

Example Post · Momentum Mechanics

Need inspiration for how to talk about your growth engine? This sample post walks through a fictional launch using Campground Social to prime an offer, warm the feed, and convert DMs into dollars.

  1. Pre-launch audit – identify competitor hooks, trend-ready formats, and audience DNA.
  2. Delivery plan – stage story views, saves, and profile taps across a 24-hour drip.
  3. Post-momentum – recycle winners into dark posts, retarget with paid, and refresh the audit.
Real posts inside your project can be written in Svelte. Drop any Markdown, code fences, or custom components right here and they’ll render like your favourite MDX workflow.

Use this file as a template—swap the copy and keep the structure for your own longform breakdowns.

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See how this play behaves on your own account

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