The Marketing Menu
Playbooks to wake up your Instagram reach
Playbooks, experiments, and momentum notes for brands, founders, agencies, and creators.
Dispatch stats
- đź“… Updated weekly with reach experiments.
- đź“Š Backed by the research bench in docs/research.
- 🧠Each post maps to Strength, Weakness, Opportunity, or Threat.
Featured
Instagram for E-commerce 2026: Converting Followers to Paying Customers
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Feb 19, 2025 · 10 min read
Spotlight
Instagram Engagement Dropped? How to Revive a Stagnant Account in 2026
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Feb 18, 2025
Spotlight
Instagram Algorithm 2025: Field Guide for Reach Recovery
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Feb 18, 2025
Spotlight
Instagram for Small Business 2026: From Zero Reach to Local Authority
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Feb 17, 2025
Most recent
Subscribe via RSS → E-commerce
Instagram for E-commerce 2026: Converting Followers to Paying Customers
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Feb 19, 2025 · 10 min read
Recovery
Instagram Engagement Dropped? How to Revive a Stagnant Account in 2026
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Feb 18, 2025 · 11 min read
Algorithm
Instagram Algorithm 2025: Field Guide for Reach Recovery
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Feb 18, 2025 · 8 min read
Small Business
Instagram for Small Business 2026: From Zero Reach to Local Authority
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Feb 17, 2025 · 10 min read
Influencer Marketing
Instagram for Influencers 2026: Staying Relevant When the Algorithm Shifts
How influencers can maintain reach, grow engaged audiences, and secure brand deals in 2026 despite algorithm changes and increased competition.
Feb 16, 2025 · 9 min read
Why it matters
Research-driven reach notes
Every article pulls from the same intelligence used inside Campground audits. Use this hub as your running log of algorithm changes, prompts, and compliance tips.
Trending articles
What founders and agencies are reading this week.
E-commerce
Instagram for E-commerce 2026: Converting Followers to Paying Customers
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Recovery
Instagram Engagement Dropped? How to Revive a Stagnant Account in 2026
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Algorithm
Instagram Algorithm 2025: Field Guide for Reach Recovery
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Small Business
Instagram for Small Business 2026: From Zero Reach to Local Authority
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Increase Online Sales
Increase Online Sales
Plays for launching offers, warming your DMs, and keeping demand flowing when the algorithm naps.
View category →E-commerce
Instagram for E-commerce 2026: Converting Followers to Paying Customers
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Feb 19, 2025
Recovery
Instagram Engagement Dropped? How to Revive a Stagnant Account in 2026
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Feb 18, 2025
Small Business
Instagram for Small Business 2026: From Zero Reach to Local Authority
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Feb 17, 2025
Agency Ops
Agency Ops
White-label workflows for teams running Campground on behalf of multiple clients.
View category →Compliance
Instagram Bots in 2025: Safe Automation vs. Account Killers
We contrast simulated engagement, pods, and grey-hat bots so you stay inside Meta's rules.
Feb 5, 2025
Agency Ops
Agency Ops · Running Campground For Multiple Clients
Our delegation playbook for agencies who white-label Campground.
Nov 4, 2024
How-to
Ops Notes: Documenting Instagram Experiments That Compound
A lightweight logbook to track hooks, formats, and signals so you can repeat what works.
Jan 15, 2024
Marketing Strategy
Marketing Strategy
Signals, hooks, and packaging ideas for founders, marketers, and creators.
View category →AI Tools
30 AI Prompts to Speed Up Instagram Captions & Hooks
A creative brief for ChatGPT/Midjourney that mirrors the way we train persona mesh.
Feb 9, 2025
Ops Notes
Delivery Windows · How We Pace Saves, Shares, And Visits
A behind-the-scenes look at how Campground staggers every wave.
Jan 29, 2025
Behind the Build
Behind the Build: The Campground Audit Hub
How we built a fast, conversion-first audit experience without sacrificing credibility or privacy.
Mar 10, 2024
Industry Trends & Data
Industry Trends & Data
Benchmarks and macro shifts we’re tracking across Instagram engagement.
View category →Algorithm
Instagram Algorithm 2025: Field Guide for Reach Recovery
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Feb 18, 2025
Framework
Persona Mesh · Creating Fans That Actually Feel Real
Designing aged accounts with believable histories, highlights, and DMs.
Jan 21, 2025
Data
Creator Pricing Benchmarks · Q1 Update
Safe ranges for likes, saves, comments, and profile taps in 2025.
Oct 15, 2024
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