The Marketing Menu
Playbooks, experiments, and momentum notes for brands, founders, agencies, and creators.
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Featured
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Feb 19, 2025 · 10 min read
Spotlight
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Feb 18, 2025
Spotlight
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Feb 18, 2025
Spotlight
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Feb 17, 2025
E-commerce
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Feb 19, 2025 · 10 min read
Recovery
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Feb 18, 2025 · 11 min read
Algorithm
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Feb 18, 2025 · 8 min read
Small Business
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Feb 17, 2025 · 10 min read
Influencer Marketing
How influencers can maintain reach, grow engaged audiences, and secure brand deals in 2026 despite algorithm changes and increased competition.
Feb 16, 2025 · 9 min read
Why it matters
Every article pulls from the same intelligence used inside Campground audits. Use this hub as your running log of algorithm changes, prompts, and compliance tips.
What founders and agencies are reading this week.
E-commerce
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Recovery
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Algorithm
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Small Business
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Increase Online Sales
Plays for launching offers, warming your DMs, and keeping demand flowing when the algorithm naps.
View category →E-commerce
How e-commerce brands can use Instagram to drive product discovery, build trust, and convert followers into customers in 2026. Shoppable posts, Stories, and strategic engagement.
Feb 19, 2025
Recovery
Step-by-step recovery plan for Instagram accounts that lost reach, stopped growing, or went dormant. Rebuild algorithmic trust and regain visibility.
Feb 18, 2025
Small Business
Complete Instagram playbook for small businesses: drive foot traffic, build local brand awareness, and convert followers to paying customers in 2026.
Feb 17, 2025
Agency Ops
White-label workflows for teams running Campground on behalf of multiple clients.
View category →Compliance
We contrast simulated engagement, pods, and grey-hat bots so you stay inside Meta's rules.
Feb 5, 2025
Agency Ops
Our delegation playbook for agencies who white-label Campground.
Nov 4, 2024
How-to
A lightweight logbook to track hooks, formats, and signals so you can repeat what works.
Jan 15, 2024
Marketing Strategy
Signals, hooks, and packaging ideas for founders, marketers, and creators.
View category →AI Tools
A creative brief for ChatGPT/Midjourney that mirrors the way we train persona mesh.
Feb 9, 2025
Ops Notes
A behind-the-scenes look at how Campground staggers every wave.
Jan 29, 2025
Behind the Build
How we built a fast, conversion-first audit experience without sacrificing credibility or privacy.
Mar 10, 2024
Industry Trends & Data
Benchmarks and macro shifts we’re tracking across Instagram engagement.
View category →Algorithm
The signals Meta now prioritizes—DM shares, watch time, search keywords—and how to stage them.
Feb 18, 2025
Framework
Designing aged accounts with believable histories, highlights, and DMs.
Jan 21, 2025
Data
Safe ranges for likes, saves, comments, and profile taps in 2025.
Oct 15, 2024
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